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Booth Design (Concept)
HATRIA at Salone Del Mobile
This stand concept was developed around the idea of honoring the brand's artistic vision while creating a space that evokes a sense of tranquility and invites the visitor into genuine dialogue with the environment. Rather than a conventional product showcase, the intent was to frame HATRIA's industrial ceramic objects as works of art — pieces to be contemplated rather than simply observed.
The spatial composition plays with solids and voids, carefully framed sightlines, and a display arrangement that draws on the principles of symmetry and photographic composition. Contemplation serves as the guiding theme throughout, shaping both the layout and the atmosphere of the space.
This project should be understood as an unrealized concept in the form presented here — it represents part of the design process that led Hangar Design Group to the final version of the stand built for Salone del Mobile Milano 2026, where the original concept was further developed and refined.